The Referral Engine
By:John Jantsch
Published on 2012 by Portfolio
The bestselling author of Duct Tape Marketingshows how to get your customers to do your best marketing for you. Word-of-mouth referrals are more important than ever. People trust the recommendation of a friend, colleague, or even a stranger with similar tastes over anything thrust at them by a faceless company. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. The key lies in understanding the 'Customer Referral Cycle' - the way customers refer others to your company who, in turn, generate even more referrals. If everyone in the organization keeps this in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. 'A swift, appealing read and a thorough primer on the power of letting your products and customers peak for themselves.' Publishers Weekly'Frankly, I had no idea how John was going to top Duct Tape Marketing. . . But with The Referral Engine, John puts you in the driver's seat and shows you the steps to achieving marketing success without a huge budget.' Chris Brogan, coauthor of Trust Agentsand The Impact Equation'This book will show you how to give people something to talk about.' Tony Hsieh, CEO of Zappos.com, author of Deliverying Happiness'Who knew that there's a science to referrals? Not I - but now that I know, I want you to benefit from John's expertise. In a sense, a jacket blurb is the ultimate referral, and I'm here to blurb this book because it will help you succeed in business.' Guy Kawasaki, cofounder of Alltop, author of Enchantment
This Book was ranked at 7 by Google Books for keyword the complete book of performance cycling.
Book ID of The Referral Engine's Books is 7fJvDwAAQBAJ, Book which was written byJohn Jantschhave ETAG "CSuyODbxu7c"
Book which was published by Portfolio since 2012 have ISBNs, ISBN 13 Code is 9781591844426 and ISBN 10 Code is 1591844428
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Book which have "243 Pages" is Printed at BOOK under CategoryBusiness and Economics
This Book was rated by 1 Raters and have average rate at "5.0"
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