Wireless Marketing
By:Robert A. Steuernagel
Published on 1999-10-08 by Wiley-Interscience
Everything you need to know about marketing wireless services and devices Despite its remarkable success, the wireless communications industry has demonstrated little savvy in marketing its wares. Wireless Marketing sets out to change this situation. Written by industry insider and bestselling author Robert Steuernagel, this book offers a complete set of marketing techniques that can substantially influence your company's bottom line. Whether you are in marketing and sales or a service engineer, working for cellular carriers or other wireless phone services--you'll get practical, nontechnical, step-by-step advice tailored to this rapidly expanding market. Based on Steuernagel's 1992 book Cellular Marketing, this unique, up-to-date work helps you to: Create a marketing plan and organize a marketing department Sell wireless services and compete effectively in the era of PCS and ESMR Deal with marketing-related issues such as pricing, sales, advertising, promotion, and product management Use market definition, competitive analysis, performance measurement, and productivity to boost sales and competitiveness Appreciate how the marketing strategy is closely linked to engineering, finance, and operations
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Book ID of Wireless Marketing's Books is P9FnQgAACAAJ, Book which was written byRobert A. Steuernagelhave ETAG "E7dHIvCMbF4"
Book which was published by Wiley-Interscience since 1999-10-08 have ISBNs, ISBN 13 Code is 9780471316503 and ISBN 10 Code is 0471316504
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